AplusWebMaster
Topic Starter
FYI…
- http://www.techweb.com/wire/ebiz/160400719
March 31, 2005
"United Virtualities is offering online marketers and publishers technology that attempts to undermine the growing trend among consumers to delete cookies planted in their computers. The New York company on Thursday unveiled what it calls PIE, or persistent identification element, a technology that's uploaded to a browser and restores deleted cookies. In addition, PIE, which can't be easily removed, can also act as a cookie backup, since it contains the same information…
United Virtualities's PIE helps combat this consumer behavior by leveraging a feature in Flash MX called local shared objects. Flash MX is a Macromedia Inc. application for developing multimedia Web content, user interfaces and Web applications. The technology runs on a Flash Player that the company says is deployed on 98 percent of Internet-capable computers. When a consumer goes to a PIE-enabled website, the visitor's browser is tagged with a Flash object that contains a unique identification similar to the text found in a traditional cookie. In this way, PIE acts as a cookie backup, and can also restore the original cookie when the consumer revisits the site. While consumers have learned to delete cookies, most are unaware of shared objects, and don't know how to disable them…
For its part, Macromedia has posted on its website instructions for disabling shared objects uploaded to browsers…
- http://www.macromedia.com/support/document…gs_manager.html
"Our goal is to always put the user in control over their own data and machine," Whatcott said. "That's the approach we've always taken…"
- http://www.techweb.com/wire/ebiz/160400719
March 31, 2005
"United Virtualities is offering online marketers and publishers technology that attempts to undermine the growing trend among consumers to delete cookies planted in their computers. The New York company on Thursday unveiled what it calls PIE, or persistent identification element, a technology that's uploaded to a browser and restores deleted cookies. In addition, PIE, which can't be easily removed, can also act as a cookie backup, since it contains the same information…
United Virtualities's PIE helps combat this consumer behavior by leveraging a feature in Flash MX called local shared objects. Flash MX is a Macromedia Inc. application for developing multimedia Web content, user interfaces and Web applications. The technology runs on a Flash Player that the company says is deployed on 98 percent of Internet-capable computers. When a consumer goes to a PIE-enabled website, the visitor's browser is tagged with a Flash object that contains a unique identification similar to the text found in a traditional cookie. In this way, PIE acts as a cookie backup, and can also restore the original cookie when the consumer revisits the site. While consumers have learned to delete cookies, most are unaware of shared objects, and don't know how to disable them…
For its part, Macromedia has posted on its website instructions for disabling shared objects uploaded to browsers…
- http://www.macromedia.com/support/document…gs_manager.html
"Our goal is to always put the user in control over their own data and machine," Whatcott said. "That's the approach we've always taken…"